As a newly hired IT head at the Daily Racing Form, I was presented with an outdated set of publishing systems and processes. The digital face of the company, www.drf.com, was affected the most by this deficiency. With the decline in print business the web site needed modern tools to provide fresh and timely content to its customers.
Several vendors were brought on board to help us build the new web and print CMS, integrate them and provide capabilities to explore DRF's content breath and depth. All vendors had a challenge of transforming the business in a very short timeframe and a limited budget and DPCI was the only one to make the cut.
Following DPCI's proven methodology of careful requirements gathering, process and resource evaluation, and analysis, DPCI helped us transform the publishing infrastructure. This provided DRF with a lean and efficient print operation while allowing the company to quickly push relevant content to the web site and allow for addition of various e-commerce elements that promote impulse buying.
Our SEO capabilities have also improved immensely. As the project moved forward, the business endeavoured to redesign the site in the same timeframe with a new Web content management system deployment. This addition would ordinarily derail any project, yet DPCI helped us face the challenge and deliver both initiatives.
As a direct result of the new capabilities the company saw the highest unique visitor counts in its 116 years.
