Kentucky-Based Business Publisher Offers Customers Self-Serve Ad Creation Portal
New York, NY - Nov 07, 2005 - Fastline Publishing, the pre-eminent magazine publisher for the agricultural and trucking industries in North America, has selected Digital Flywheel in order to offer Fastline customers a way to create high-quality print advertisements right through a web browser. With Digital Flywheel, customers will now be able to create, manage, and approve ads in real-time and without any special knowledge of QuarkXPress or InDesign.
"With Digital Flywheel, farmers and trucking companies will be able to quickly create beautiful advertisements with the inventory that is on hand at the closest time to Fastline's print deadline dates," states Joseph Bachana, President of DPCI, the makers of Digital Flywheel. "The benefit is that customers are going to have a higher rate of return on their ads, more immediate visual on how the ads will look, and an overall more pleasant experience working with Fastline."
DPCI has been successful selling Digital Flywheel to organizations that need to integrate self-serve marketing and advertising systems with existing technology infrastructure.
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About DPCI
DPCI is an interactive technology agency that delivers integrated content management solutions for organizations that need to publish content to Web, print, mobile and e-reader devices. DPCI helps customers design and implement Web Content Management Systems, Digital Asset Management, Online Collaboration Software, Multi-Channel Systems, Workflow Management solutions, and recently, Semantic technologies. DPCI serves customers throughout the United States, including Comcast, ESPN, Mitre, New York University, McGraw-Hill Education, and Thomson-Reuters. To read the DPCI CEO Blog, click Here.
About Digital Flywheel
Digital Flywheel is a modular WebTop publishing application that provides companies the tools to let staff create and modify high quality collateral materials, direct mail, catalog pages, sell sheets and other documents directly from a web browser session. Digital Flywheel comes with an AJAX interface and a .NET framework that wraps around both QuarkServer and InDesign Server so that organizations can distribute workflow around creating high quality design materials.
DPCI Media Contact:
Tracy Gardner
212.575.5609
DPCI Public Relations
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The RFP process that DPCI managed for our client was an extremely well-managed process from our point of view. The DPCI team's thoroughness gave us a great opportunity to show off the full range of what we can do.
- Jon Schupp, Vice President, Corbis
