May 01, 2008
Why Build a Website In the First Place?
This question is frequently the elephant in the room when organizations sit down to discuss their Web presence. People tend to focus on what the site will look like, what widgets and features it will have, and what it will do. Some organizations miss out on why they are building the site in the first place. more
Posted at 06:04 pm by Craig McEldowney
May 01, 2008
Getting More With Honey Than Vinegar
I recently had a chance to spend time with Tony Romano, the former Senior Vice President of Manufacturing and Distribution at Hachette Filipacchi Media U.S., who is well known in the marketplace for his superior management skills. I have had the chance to work with Tony and a number of his colleagues over the past few years, and I can attest to his consensus-building approach to managem more
Posted at 10:59 am by Joseph Bachana
April 29, 2008
Addendum to my Keywording BLOG from the other day
A friend of mine in the industry asked me of any companies that are having editorial staff follow the recommendations I laid out in that last BLOG. The truth is, very few if any companies do this due to editorial resistance. Editors/Writers generally view this kind of work as beneath them since it takes additional time that could be spent working sources or actually writ more
Posted at 11:05 am by Joseph Bachana
April 23, 2008
Keywording as an Editorial Function at Magazine Publishers
DPCI does a great deal of work for business-to-business, enthusiast media, and consumer magazine publishers that deliver content across print, Web, and mobile channels. One consistent challenge I see at these companies is that writers and editors create stories that first appear in the print publicat more
Posted at 12:00 am by Joseph Bachana
April 22, 2008
About "Intrusive Information Overload"
A few guys -- Jeff Faraday (yes he is a descendant of Michael Faraday, which I think is cool) and Marc Hayem -- from MarkLogic Corporation came by my offices today for a brainstorming sess more
Posted at 09:42 pm by Joseph Bachana
April 21, 2008
Article about People with ASD Excelling at QA
One of our customers just emailed me this link which I found remarkable. My first job at the New York Times one of the Directors of my department -- Joe Valenti -- said to me that everyone has a job, its up to the manager to find the right fit for the per more
Posted at 09:46 pm by Joseph Bachana
March 13, 2008
Could Adobe Air Be The Holy Grail of Single Source Authoring?
As publishing companies struggle to COPE (Create Once Publish Everywhere), single source authoring tools look more and more to be the answer. more
Posted at 08:13 pm by Ivan Mironchuk
March 13, 2008
Optimizing Content: Ideas on Bounce Rate
Bounce rate is defined as the percentage of visitors who arrive to any page on a Web site, then leave immediately from that site without going any deeper into the site. There are a few posible reasons for this to happen and strategies to deal with each: more
Posted at 09:33 am by Joseph Bachana
March 10, 2008
My Development Toolbox
For fast and easy Web development, a suitable environment is necessary. Although there are various types of tools out there (free or licensed), developers may have difficulty finding a suitable "toolbox." more
Posted at 11:50 pm by Patrick Huang
March 02, 2008
Digital DNA
A number of media companies hire us to help them with their digital strategy. More often than not, we discover that there is a business, physical, and cultural division between the digital groups that get content out through Web and mobile channels, vs. the traditional, print-based groups. more
Posted at 10:28 pm by Joseph Bachana
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