There was a great deal of buzz last week after HP announced it was shutting down its fledgling tablet business for a $100 million write-off. Game over, just 7 weeks into HP's tablet device hitting the markets. We wonder if there has ever been a time in history where any product vendor cashed out so quickly and admitted that they couldn't compete.
At the same time, Google announced it will be purchasing Motorola Mobility for $12.5 billion. The most interesting aspect of this news: Google is moving more resoundingly towards a vertically integrated hardware/software/OS model similar to Apple’s iOS strategy.
With two major players ostensibly controlling the mobile + tablet device market, could this be the beginning of the end of interoperability?
In recent years, Google has leveraged its search technologies to develop a myriad of free utilities and applications that are useful for and only usable on the Google Android platform. With services like its Google Apps that provide business solutions that compete with Microsoft Exchange and Microsoft Office, Google is looking to develop its own services and promote interoperability within its own products instead of others. Apple has similarly developed its framework whereby application developers can create literally hundreds of thousands of useful utilities that are only usable on Apple devices.
So what corner have we allowed ourselves to be painted into? The irony in all of this is that the software development community has done everything it can to create interoperability standards and development tools to avoid exactly this state of affairs that we have entered into.
The tablet market is still in its infancy and it will, no doubt, go through much evolution over time. As the tablet market evolves and despite the continual threat of the major players controlling platform interoperability, DPCI will continue to strive to develop and integrate multi-channel publishing solutions that allow organizations to most effectively create and distribute content across platforms, not just for mobile and tablet, but print and Web as well.