July 25, 2008
Marketing With Outrageous Claims
"[My Father] would make outrageous claims like he invented the question mark. Sometimes he would accuse chestnuts of being lazy..." -- Dr. Evil, from Austin Powers: International Man of Mystery more
Posted at 12:03 am by Joseph Bachana
July 17, 2008
The Publishing Market and 'Sustainability' of the Environment
I am not someone that people would describe as a tree hugger. Most people who first meet me expect me to be a steakloving, beer drinking, and football watching guy that probably drives a Hummer. As it turns out, I am indeed a big guy (6'3") but in fact do not drink beer, do not eat meat, do not watch football, and have never owned a more
Posted at 03:49 pm by Joseph Bachana
June 05, 2008
Managing Around the Seams
I had lunch with Larry Tunks, CIO at Congressional Quarterly, the other day, and he spoke about how he has been trying to simplify and integrate his organization's technology platform. He talked about one of the greatest challenges he's faced, which he calls "managing around the seams." Systems today, he noted, often require scripts and other 'middleware' to interoper more
Posted at 01:03 pm by Joseph Bachana
June 04, 2008
Interview with Caroline Arms of the Library of Congress
Here is a most interesting interview of Caroline Arms regarding digital formats for long-term preservation. Among the many important points that Ms. Arms makes is that content creators have to act at the time of content creation in order to up the probability that content will be stored properly for long term preservat morePosted at 09:06 am by Joseph Bachana
June 03, 2008
Interesting Interview of Cailliau, co-founder of the Web
Just found this interesting article, which is an interview of Dr. Robert Cailliau, a colleague of Tim Berners-Lee who is recognized as a co-founder of the World Wide Web. I liked this article since Cailliau pulls no punches nor does he try to market the achievements of the late '80's and early '9 more
Posted at 01:40 pm by Joseph Bachana
June 03, 2008
Splurging on a Kindle
This past quarter, DPCI was fortunate enough to be involved with a major University's efforts to publish its content using Amazon's Kindle technology. We have had some really cool projects this year, but everyone in the office was excited by how well that one went. However, none of us owns a Kindle, so we couldn't really see the results as a customer... more
Posted at 01:12 am by Joseph Bachana
May 28, 2008
Digital Asset Management Trends -- keynote at Henry Stewart Symposium
Here is the presentation file for my keynote at Henry Stewart Symposium a few weeks back. Feel free to email me or post any questions -- I've been remiss in getting this one poste morePosted at 12:19 pm by Joseph Bachana
May 01, 2008
Getting More With Honey Than Vinegar
I recently had a chance to spend time with Tony Romano, the former Senior Vice President of Manufacturing and Distribution at Hachette Filipacchi Media U.S., who is well known in the marketplace for his superior management skills. I have had the chance to work with Tony and a number of his colleagues over the past few years, and I can attest to his consensus-building approach to managem more
Posted at 10:59 am by Joseph Bachana
April 29, 2008
Addendum to my Keywording BLOG from the other day
A friend of mine in the industry asked me of any companies that are having editorial staff follow the recommendations I laid out in that last BLOG. The truth is, very few if any companies do this due to editorial resistance. Editors/Writers generally view this kind of work as beneath them since it takes additional time that could be spent working sources or actually writ more
Posted at 11:05 am by Joseph Bachana
April 23, 2008
Keywording as an Editorial Function at Magazine Publishers
DPCI does a great deal of work for business-to-business, enthusiast media, and consumer magazine publishers that deliver content across print, Web, and mobile channels. One consistent challenge I see at these companies is that writers and editors create stories that first appear in the print publicat more
Posted at 12:00 am by Joseph Bachana
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