Grand Circle Corporation, a travel company that offers tours designed specifically for mature Americans, publishes 150 catalog promotions a year for over a hundred tour offerings. The company delivers tour information both in print and on the Internet at www.grandcircletravel.com.
In the past, production schedules were extremely tight and subject to frequent, last minute changes. Because of the constant need for redistribution of hard copy approvals and input from several departments, time constraints forced late changes to be made by production designers. This made their jobs more complicated and made it difficult to guarantee data accuracy in final publications.
What Grand Circle needed was an enterprise application that would join copy editing, photo selection, price approval, and print production processes into a single, cooperative workspace with reliable, easy-to-access data.
DPCI provided the following custom multi-channel publishing solution:
Grand Circle Corporation now has an accurate central repository of every single element of data that is needed to market their trips. The implications are indeed grand: Now, not only can the company save time and money in catalog workflow, but mistakes have been virtually eliminated from production. Further, the company can roll out more customized publications in both print and Web formats.
DPCI: Building customized multi-channel publishing systems to save our clients money and to create new revenue streams.
DPCI’s subject matter expertise helped us to design a scalable publishing solution to meet our ever-changing direct marketing and customer communication needs. With XMPie’s variable data print capabilities integrated with DPCI's Digital Flywheel, we are not only saving money in the print fulfillment of high-volume, customized print materials but our marketing representatives now have the self-service tools to create these mass orders quickly.
- Sean McKenzie, Comcast Cable Corporation
