Publishers Clearing House

Publishers Clearing House

Publishers Clearing House needed to cut the cost of producing direct mail components. Management conducted a full scale business study and determined that stamp sheet production was costing the company upwards of three million dollars annually. Designers manually placed images, then re-keyed pricing and descriptive copy for each stamp on a given sheet. Much of the work was outsourced at considerable cost.

DPCI created a multi-channel publishing system that stores images and copy for all products and magazines that PCH sells. Stamp-o-Matic, a new web-based application developed by our custom software development team, has replaced what was a five-day manual process with one that builds documents in thirty seconds!

PCH now has a corporate intranet to share the workload among staff for managing the company's content. The possibilities are limitless: virtually any direct mail piece can now be automatically generated from Stamp-o-Matic. Content can be re-expressed to Web, PDA, or virtually any other medium.

DPCI: We bring direct mail publishers to the vanguard of automated business publishing.

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