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The Event: Gilbane Conference on Content Management

When: Dec 2, 2004 - 10:15am

Where: Westin Copley Plaza, Boston, MA

What: Managing Digital Assets for Conventional Marketing Applications (DAM-Track 2)

For many enterprises, their first DAM implementation creates a graphics library of brand images and product shots that are critical to the marketing team. How will your business take advantage of this repository? How will it improve your internal operations and change your external supply and distribution chains? What ROI can you expect on your investment?

This session explores use cases for DAM that show how it can improve the way you create, produce and distribute your sales and marketing collateral, promotions and catalogs, and at the same time lay a foundation for future enterprise DAM applications.

Moderator: Mark Walter, Senior Contributing Analyst & Consultant, Gilbane Report
Joseph Bachana, President, DPCI
Diane Rooney, Vice President, Grand Circle Travel

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