PROGRAM GUIDE
09.00 A.M. "DAM Forensics 201: A Look at Hits and Misses in 2007"
DPCI President and Henry Stewart Symposium Project Management Track Chair Joseph Bachana goes over new trends in technology and project practices in Digital Asset Management. Bachana will also review the advances in the industry as well as where the vendors may be falling short.
The session will cover:
- Big wins and big ideas in the Digital Asset Management vendor space from 2007
- Where the vendors need to be focusing in 2008 and beyond
- Opportunities and Threats to the Digital Asset Management marketplace
- New Trends and best practices in Digital Asset Management project management
SPEAKER: Joseph Bachana, President, DPCI
09.40 A.M. "State of the Industry & Latest Developments"
Melissa Webster leads IDC's Content and Digital Media Technologies research program. This program tracks, analyzes, and forecasts markets and trends in document and content management, records management, digital asset management, digital rights management, and authoring and publishing software. Current research topics include dynamic enterprise publishing, XML, and digital media in the enterprise -- including video, audio, podcasting, digital signage, and other emerging applications. In this session Melissa will summarize the key issues arising in the world of DAM
SPEAKER: Melissa Webster, Program Director, Content & Digital Media Technologies, IDC
11.00 A.M. "A Vendor-Independent Approach to Selecting the Best DAM System"
In the technology world, conflicts of interest abound. How can a prospective buyer of content technologies find truly impartial advice as to which system is best for their enterprise? CMS Watch exists to provide such advice - and this session will give you a vendor-independent look at how to select the DAM system that's most appropriate for you (rather than the system that your boss' golf partner is selling). Theresa Regli, analyst and editor of the forthcoming Digital Asset Management Report, will lead you through:
- Hints and tips on selecting a DAM product for your organization
- Overcoming the daunting prospect of selection
- A critical, high-level overview of DAM solution providers and product selection best practices
- Picking the best product based on digital and media asset management use-case scenarios
SPEAKER: Theresa Regli, Principal, CMS Watch
11.40 A.M. Expert Roundtable: "DAM Procurement Best Practices"
Bill Sherman, Associate Publisher of Scientific American, Mary Lynne Nelson, Principal Information Systems Engineer, MITRE Corporation, Maggie Carbonell, Marketing Manager at Royal Caribbean International, and Jennifer Eyring, Director Advertising Production at Ethan Allen will all join moderators Theresa Regli and Joseph Bachana in reviewing best practices in selecting a digital asset management system, including lessons learned.
The session will cover:
- Requirements Gathering
- Vendor Filtering
- Best Practices in RFP Preparation
- Demo Script Preparation
- Lessons Learned
MODERATORS: Theresa Regli and Joseph Bachana
2.20 P.M. Case Study - "Best Practices in Implementation of Digital Asset Management Systems"
Linda Tadic, Industry Consultant, will review her experiences in implementing several digital asset management systems.
3.00 P.M. "Project Management 301: The 'special sauce' for project managing your Digital Asset Management implementation"
Abby Demillo, McGraw-Hill, Ivan Mironchuk, Technical Services Manager, DPCI, and Douglas Angleton, Senior Apple Support Manager, Lebhar-Friedman, will present project management practices that have helped improve success rates for Digital Asset Management Implementations.
The session will cover these best practices in:
- Change management
- Communication plan creation and management
- Risk identification and management
4.20 P.M. Executive Roundtable: "2007 in Review: Best Practices and Lessons Learned"
John Dougherty, Director of Content Management, Hachette Filipacchi Media US, Linda Tadic, Industry Consultant, Doug Angleton, Sr. Apple Support Manager, Lebhar-Friedman, and Abby Demillo, Sr. Director of Content Management Technology, McGraw-Hill will join moderator Joseph Bachana to review projects best practices from recent implementations:
The session will cover:
- Lessons learned around DAM implementations
- Approaches to integrating DAM with other systems (ex, CMS, CRM)
- 'Gotchas' and corrective actions that can be taken
- DAM's place in the Semantic Web
- Newly identified opportunities, risks and threats to DAM implementations
- 2008 wish-list to send the DAM vendors home with
MODERATOR: Joseph Bachana
