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The Event: PODi Applications Forum-

When: Mar 1, 2006 - 11:15am-12:00pm

Where: Las Vegas Hilton
3000 Paradise Rd.
Las Vegas, Nevada 89109
1-888-732-7117

What: Session Title: Maximizing Direct Marketing Results

Get under the hood and find out how digital capabilities can impact your marketing strategy. Marketing, design, data, and production experts dissect an actual campaign, and then reconstruct it to improve its relevancy and return. You'll be amazed at what you learn as the campaign development process is fully analyzed. A discussion of measurement techniques will help you make the case for your own campaign makeovers back at the office.

Who: Joseph Bachana will participate in a panel discussion with other industry experts. Panel Moderator, Schaun Schooley, VP Strategic Marketing, Caslon & Company

How: Register Here

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