Hanley Wood

Sampling of Hanley Wood titles using the K4 publishing system

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Hanley Wood is the leading media company serving the housing and construction markets. The Hanley Wood editorial staff includes more than 130 designers and editors located in offices from coast to coast. DPCI assisted Hanley Wood in the implementation of the K4 publishing system, which has revolutionized the company's production process. Designers and editors are now able to collaborate more effectively, and working with K4 has shortened Hanley Wood’s average production cycle.

DPCI analysts helped the selected pilot group to devise a workflow that would take advantage of the collaboration tools provided by the K4 publishing system. DPCI then configured the system to best fit this workflow, advising Hanley Wood’s IT group on hardware and other technology concerns to ensure that the new system integrated smoothly into the existing environment. DPCI’s Adobe-certified Field Engineers trained Hanley Wood staff on InDesign, InCopy, and K4, and provided ongoing support to all users of the system. After the successful pilot implementation DPCI guided more than a dozen Hanley Wood titles from QuarkXPress to InDesign and onto the K4 publishing system.

DPCI further integrated Hanley Wood’s K4 publishing system with the company's Web content management system, SDL Tridion, utilizing a custom-developed XML utility. This integration provided Hanley Wood's editorial department with an end-to-end platform to control how content is published online. DPCI developed customizations around SoftCare's K4 XML Exporter, an auto-extraction tool utilizing XML. This served as the bridge between K4 and the Web content management system. As part of the project, DPCI strategized a way to use "non-formatting" character style sheets to identify important keywords, people, and companies within articles. By doing this, writers and editors are empowered to decide what is important, no longer relying on a Web producer to identify relevant content before the story is published online. 

By implementing the K4 publishing system and integrating it with their Web content management system, SDL Tridion, Hanley Wood was able to dramatically increase collaboration between its art, editorial and Web teams and streamline the process by which content is prepared for delivery in multiple formats.