Corporate Marketing Communications
DPCI has a long history of serving the marketing communications departments of progressive companies that invest in technology to gain a strategic advantage over their competitors. Whether your organization is in retail, consumer goods, travel, home furnishings and so forth, the challenges are often the same around managing digital assets, representing the brand powerfully online through the use of a Web content management system, and publishing content to multiple channels including print, email, television, and the Web.
Within marketing and communications, there are often large numbers of digital assets to manage, including logos, templates, product information, digital video footage, and other brand materials. DPCI can help you select and implement a digital asset management system to help you centralize these assets, get security and rights management in order, and increase the value of the assets by making them highly available for any medium.
The next step many companies take is to integrate their digital asset management system with existing marketing systems. These systems include marketing resource management (MRM, MOM) systems, Web content management systems, and even Customer Relationship Management (CRM) systems.
For organizations that need to publish to print, Web, mobile and other media, DPCI implements multi-channel publishing systems that enables your marketing staff and partners anywhere around the globe to easily create brand-consistent, top-quality collateral materials. Standard brand content can be centralized in your Web content management system and then published to your print catalog, your direct mail pieces, to an online eCommerce site, and for virtually any advertising and other projects - the information can be managed from one place and used across the enterprise. At DPCI we call that "COPE" or create once, publish everywhere.
DPCI solutions for retail, marketing and communications include:
- Digital asset management systems for storing, organizing and repurposing content
- Web content management systems to best engage your customers online with two-way interactions
- Multi-channel publishing solutions to let your marketing team and partners create and customize all types of marketing campaign materials based upon the goals and focus of your brand strategy
- Integration of all marketing technology systems into a streamlined environment
DPCI can help you with:
