”DPCI not only understood our client's needs, but more importantly helped frame the entire DAM strategy that ultimately guided the RFP and vendor selection process.“
- Sarah Cambria, Account Supervisor, Arnold Worldwide
Widgets, Wizzbangs and Whoozits: Do They Support Your Business Model?
By Joseph Bachana, President, DPCI
Today’s content management marketplace offers exciting opportunities to deliver interactive personalized experiences to consumers. Examples of these offerings include social networking tools, wikis, polls and other modules.
Interactive tools can be useful because, if implemented properly, they make the consumer stick to the site and return on a regular basis. All too frequently, however, companies implement bells and whistles functionality that distracts and detracts from the business strategy.
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Relevant Case study:
NYU Medical Center- Child Study Center
Other Web Content Management Systems case studies: NYU Medical Center - Department of Pathology
NY State Historical Association
Article by Jill Ambroz of Folio Magazine on the rise of the open-source Web Content Management System as a way for publishers to deliver content to their sites. > more